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Google Ads Case Study for Pet Groomer Expert – Cat Grooming Services in Ontario
Website : www.petgroomerexpert.com
Location: Oakville & Hamilton, Ontario
Service: Cat Grooming (including flea treatment, shaving, de-shedding)
Campaign Type: Search Ads + Performance Max
Duration: March 1 – March 31, 2025
🎯 Objective:
To generate high-quality leads and increase local visibility for a professional cat grooming service business that had previously failed to get conversions despite running ads.
🧩 Challenges:
Client had run Google Ads before but received zero conversions.
The existing landing page lacked clarity and a strong call-to-action (CTA).
Limited brand awareness in competitive local markets like Oakville and Hamilton.
🚀 Strategy & Execution:
✅ Campaign Type:
Launched a combined Search + Performance Max campaign to capture both high-intent searchers and cross-channel audiences.
✅ Keyword Targeting:
Focused on commercial-intent keywords such as:
“Cat grooming near me”
“Best cat grooming in Oakville”
“Flea treatment for cats Hamilton”
“Cat shaving service”
✅ Ad Extensions & Assets:
Implemented sitelink extensions and call extensions
Ran remarketing ads targeting visitors of the Cat Grooming page
✅ Landing Page Optimization:
Rebuilt the landing page with a clean layout, trust elements, and a strong CTA (“Call Now to Book Your Cat’s Grooming!”)
Added a click-to-call button and a fast-loading mobile layout
📈 Results (March 2025):
🧾 Total Spend
CA$681
✅ Total Conversions
186
📞 Cost/Conversion
CA$3.66
🔍 Clicks
606
📊 Conversion Rate
~30.7%
🌟 Outcome:
This campaign delivered a dramatic turnaround for the client. From receiving zero results in earlier campaigns to generating 186 high-quality leads in just one month, our optimized ad targeting and landing page design drove real business impact.
The client now consistently receives inquiries for grooming appointments, and the cost per lead remains below industry average. This case is a perfect example of how conversion-focused strategy and proper tracking can completely change results for local service providers.
📌 Services Used:
Google Ads Management
Landing Page Optimization
Local Keyword Research
Remarketing Strategy
Conversion Tracking Setup
Trust Pet Groomer Expert to make sure your dog leaves looking and feeling their best! Schedule your grooming appointment today for a personalized experience.
Each dog gets individual attention and a grooming experience suited to their breed, coat type, and temperament.
Unlike typical grooming salons with loud noises and constant movement from other animals and people, I offer a quiet, calm, and personalized environment where your dog can enjoy the grooming process without stress.
Equipped with the latest tools and top-quality products, I ensure every grooming session is as comfortable and stress-free as possible.
See why pet owners trust us for top-quality grooming services!
We understand that grooming is an important part of your furry friend’s well-being, and you might have some questions before booking an appointment. That’s why we’ve put together answers to some of the most common concerns from pet parents like you.
If you don’t find the answer you’re looking for, feel free to reach out—we’re happy to help!
Choosing the right groomer is key to your dog’s health and happiness. I take the time to understand your dog’s unique needs and offer personalized care, ensuring they look great and feel comfortable. With professional grooming, your dog’s coat stays shiny, their skin healthy, and they leave looking and feeling their best.
Grooming is much more than just making your dog look good—it’s essential for their well-being! Regular grooming helps prevent painful matting, controls shedding, and keeps your dog’s skin and coat healthy. Plus, it’s a great way to spot early signs of health issues, like infections or parasites, before they become a problem.
Absolutely! Regular grooming reduces discomfort caused by mats and tangles, making your dog feel more relaxed. A well-groomed dog is a happy dog, with improved comfort and hygiene. Plus, grooming is a great bonding experience that helps build trust between you and your pet.
I pride myself on offering a gentle, individualized approach to each dog. From their very first visit, I ensure they are comfortable and cared for in a calm, safe environment. With my experience and passion for pets, your dog is treated with the utmost love and attention, making their grooming session an enjoyable experience.
Not at all! I understand that some dogs can be more energetic or nervous, which is why I take the time to calm them before we start. I work at their pace, using techniques that keep them relaxed and engaged. Your dog will leave feeling fresh, clean, and stress-free, ready to play and enjoy life again.
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